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This is why people click on ads

It’s no secret that most of us spend a considerable amount of time online. There’s an endless library of content for us to enjoy, and most of it is easy and free to access whenever we want. As a mobile games marketer, part of my job is to figure out why people click. I spend …

How to organize your creative workflow

Have you ever had to take over a project from a coworker and got absolutely lost? Time spent figuring out a project that someone else already understands is one of my biggest pet peeves. Well, I’m not perfect. The image above is a tiny screenshot of a very unorganised Blender file I made a while …

Mobile game marketing best practises

I have created and tested over 400 video ads in 2021 for 33 different games and prototypes and I wrote over 70 marketing data analyses. I’ve been part of a team that worked hard to create epic experiments to improve metrics. And on top of that, I’ve really taken the time to dive deep into …